Yes, being labeled as a “startup” is trendy. It’s cool, hip, very “Google-esque”. People LOVE startups-except if they’re spending a lot of money. That’s because there is still a strong perception of startups consisting of two chairs and a table in someone’s garage. Yes, they’re innovative. However, just as quickly as they popped up, they can quickly disappear...with all your hard earned cash without ever receiving what you paid for.
It’s okay to be a startup. However, there’s a time and a place to look like one. When it comes to your email signature, this is definitely NOT that time. This is the time to look as professional as possible. This is the time to build trust with who you are and your company’s brand.
There are over 269 billion emails sent every day around the world, making it a vital form of communication for businesses of any size. Email signatures are important components of those emails. They contain key information on how people should contact you and your company. They help nurture consistency, build trust, and convey your company’s legitimacy.
Email signatures are a bit of a science. They consist of one part common sense and the other part of marketing magic. Here at Shark Branding Solutions, we’ve pulled together a checklist of all the things you need to ensure your email signatures are as professional as you are while still making you stand out from the competition:
Have an email signature. Yes, this does seem obvious. However, there are many people that get overwhelmed with setting up and running their businesses that they simply just forget this part.
Make it clear who you are and what company you’re with. Include your (1) name, (2) title, (3) address, (4) website, (5) links to your company’s social media sites and (6) contact information such as cell phone number and email address.
Having a clear design. Simple is always better. Try to have no more than 7 lines. This makes your email signature easier to read.
Include your company’s branding within your email signature.This includes your company’s colors, fonts, etc.
Include your professional headshot. Enhancing your signature with a headshot is a great way for people to connect a face with a name and it builds familiarity and trust.
Be professional. Having "much love" as your sign-off is not very professional. It’s a better idea to have a professional sign off such as "best regards" or "sincerely" to keep things feeling as if your customers are working with a legitimate company.
Be mobile friendly. Over 50% of emails are sent from mobile devices. Rather than using a mobile email signature such as "sent from mobile device", use this opportunity to send emails that still feature your professional signature. This consistency is just as important as it is when sending emails from your computer.
First impressions are lasting impressions, especially in a digital format. If the first impression your potential customers have of you is unprofessional, this will shape their mindset of how your products and services will perform. It’s the little details that can make a difference between looking like a “startup” and acting like one.
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About Shark Branding Solutions
Shark Branding Solutions has one mission and that is to make our clients famous. That's because it isn't about who YOU know. It's about WHO knows you. Shark Branding Solutions is not the typical marketing and advertising agency where it takes months to create a strategy and tens of thousands of dollars to see minimal results after a year. We use a variety of untraditional and viral marketing tactics to put our clients everywhere their customers are. We help them get attention, be found, seen, heard, watched, and read on any device at any time. We work fast and efficiently so our clients can see results almost immediately. For more information about marketing your business, visit www.sharkbrandingsolutions.com.