For some reason, most of us all want to own our own company. It’s the “American Dream”. What they don’t tell you is how much work goes into it. Just because you are a great bartender doesn’t mean you will be a great restaurant owner. Just because you are a great writer doesn’t guarantee anyone will buy your book.
Thankfully, you aren’t necessarily destined to fail. Roughly, 80% of new businesses survive past their first year of operation. Don’t get too excited though. Around half of all businesses no longer exist after five years.
The reason is partially that business owners tend to underestimate how much money they will need to run their operations. Another reason is that they tend to overestimate how quickly their products/services will catch on within their markets.
We can’t help you with the funding. However, we can help you to get your products into the hands of potential customers. It doesn’t matter how amazing your products and services are if no one knows about them! How do you fix this problem? Marketing and Advertising. Let us help you with Marketing so you can focus on what you're passionate about!
Did you know small business owners spend an average of 20 hours per week marketing their businesses? This is in addition to running their businesses. That’s why you’re working so much. Marketing and advertising sucks up most of your time AND your money. So what can you do? Keep reading to find out...
Hire an intern to do your marketing? Absolutely not. We could go into more details, but this article does a fantastic job already: Why Can’t We Hire A College Intern to Do Our Social Media Marketing?
Automate. Automate. Automate. There are several social media management tools that can help you automate a lot of your posts on many social media channels, including Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube. Find them here: 7 Terrific Time Saving Social Media Automation Tools that you Have to Use!
Hire your own marketing employees. Keep in mind the average salary of an experienced Marketing Manager is around $63,000 a year and the average salary of an mid-level Graphic Designer makes $42,000 a year. It’s important to note that doesn't include the licenses to the various platforms, software and equipment they will need to do their jobs. Software alone can cost $1,000 per year in licensing fees...per YEAR.
Outsource so you can focus on what you're passionate about. Sometimes this makes sense. Sometimes it doesn’t. When You Should (and Shouldn't) Outsource Your Marketing.
Ultimately, there is no “one size fits all” answer except that you didn’t start your own business to work harder and make less money. You can’t do everything yourself. You have to find ways to delegate and be more efficient. Thankfully, when it comes to marketing and advertising, there are several options you can choose from.
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About Shark Branding Solutions
Shark Branding Solutions has one mission and that is to make our clients famous. That's because it isn't about who YOU know. It's about WHO knows you. Shark Branding Solutions is not the typical marketing and advertising agency where it takes months to create a strategy and tens of thousands of dollars to see minimal results after a year. We use a variety of untraditional and viral marketing tactics to put our clients everywhere their customers are. We help them get attention, be found, seen, heard, watched, and read on any device at any time. We work fast and efficiently so our clients can see results almost immediately. For more information about marketing your business, visit www.sharkbrandingsolutions.com.